My Branding Journey

Looking back, I have always believed in branding myself. I can remember times when I would raise my hand to answer questions that other students avoided. I wanted to be recognized and it didn’t matter whether I was right or wrong. I just wanted my teachers to have a certain perception about me. I wanted them to believe that I wanted to learn what they were teaching, and that I wasn’t afraid to try. Thus, my brand was solidified.

The benefits were obvious to me, however, my peers couldn’t see them. They included: better grades, more privileges, and a good reputation.

What they didn’t know, nor did I, was the power of personal branding.
Later, after studying personal branding methodology, I refined those same techniques. That applied knowledge got me featured on QVC, Home Shopping Channel, CNN, and NBC along with numerous articles in national magazines and newspapers. Now, I teach companies, entrepreneurs, and professionals techniques that will help them build a strong brand.

What is Personal Branding

Personal Branding is the art of creating a mental imprint or perception about a person, product, or organization. It is about controlling the way you’re perceived by your target audience or community that you serve. Companies spend enormous resources on building their brand. Why? They know that a powerful brand adds value, secures customers, and increases profits. Now, professionals and entrepreneurs can market their brand just like the large companies do.

”Regardless of age, regardless of position, regardless of the business we happen to in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer of the brand called You” Tom Peters said in ”
All you have to do is begin looking at yourself as though you are a brand name product.

Whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture, I will teach you how to accentuate your unique attributes to stand out in a crowded and competitive marketplace.

Why is Personal Branding Important?

Primarily because the workplace just isn’t what it used to be.
For those working inside the corporate world, job security is almost non-existent. According to research data from Monster.com, only 26% of employees are confident in their job security, 54% are currently looking for their next job, and 90% of those polled have considered making a career change in the last year. Gone are the days of long-term pension plans and corporate loyalty. Today’s workplace is filled with layoffs and cutbacks.

For those who are interested in becoming an entrepreneur and being their own boss, the road is still littered with its own challenges and obstacles. Some statistics say 80% of the businesses started will end in four years. Some dispute this number and say that the success is a little higher. Either way, you are going to have to build a strong brand to succeed in business.

Benefits of Personal Branding

Take a look at these benefits:

• Increase your income up to 100% or more
• Increase your visibility
• Differentiate yourself from your competition
• Attract and maintain high-quality clients
• Double your business in 12 months
• Choose the assignments and clients that you want
• Achieve your personal and professional goals
• Increase your confidence
• Charge a premium for your products/services
• Extend your line of credit with ease
• Thrive during economy downturns
• Attract and retain quality employees and partners
• Get promoted in record time

Make these benefits happen in your life NOW! Learn how The Ken Canion Group can help you.

The Canion Methodology of Branding

The Canion Methodology of Branding is a process built on 3 key strategies and 10 Laws of Branding to achieve the results that you are looking for.

The 3 Key Strategies are:

1. Uncover Your Brand

In the Uncover Phase, the first step in successful personal branding, you unearth your unique promise of value—your brand. This unearthing process takes time and requires you to think hard about who you are and what makes you unique. This is the most important phase in the branding process because it reveals the core around which you will build your brand.

2. Communicate Your Brand

The Uncover Phase helped you know yourself, your competitors, and your target audience. You can now identify the ideal combination of communications tools to reach that audience effectively, while ensuring that you’re standing out among the numerous others who are offering seemingly similar services.

During the Communication Phase of the Personal Branding Process, you:

• Document your target audience demographics and psychographics
• Evaluate all potential communications tools
• Identify the subset of tools that will reach your audience and support your goals
• Build your personal brand communications wheel
• Craft your Personal Brand Statement (PBS)
• Prioritize communications activities to provide maximum impact
• Develop your 12 month marketing plan
• Establish a communications plan with goals and milestones
• Develop a plan to link your brand to all that you do

3. Exude Your Brand

In the Communication Phase, you developed a strategy for making your brand visible to those who need to know about you so that you can achieve your goals. In other words, you designed a way to compellingly communicate your personal brand. But to communicate most effectively, you need to align your brand environment—that is, everything that surrounds you—with your personal brand. Your brand environment is made up of your:

• Office/Work Environment
• Home
• Image and Personal Style
• Leisure Activities
• Volunteer Efforts
• Professional Organizations/Associations
• Professional Network

Your professional network is a particularly important component of your brand environment. You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success - or are they holding you back. In the Exude Phase of The Canion Methodology of the Personal Branding Process, we ensure that all elements of your Brand Environment are supporting your Personal Brand. Whether you realize it or not, everything that surrounds you says something about you. The key to successful branding is to ensure that your brand environment reinforces your unique promise of value.

Services

Personal Brand Packages

Personal Branding Consultants, Coaches and Entrepreneurs

Have Clients Beating Down Your Door

If you are want to take your business or practice to the next level, personal branding coaching from Ken Canion is the way to make it happen. You’ll learn everything you need to know so that you can stand out and expand your success.

Programs are customized for each client. But most include (4) 1 hour telephone meetings each month with unlimited e-mail, instant messaging and telephone discussions between meetings. Clients set the pace as we move through the branding progress. Each plan is specially designed for each person or group.

Personal Branding for Professionals

Climb the Corporate Ladder and Break Through Any Ceiling

Social, economic and technological changes in our society have altered the world of work forever. These changes have transformed the way we look at our careers and the way work is conducted. The pace is faster. The competition is wider. Yet tremendous opportunities exist in this new paradigm.

To succeed in today’s business environment, you need to stand out and be known for the unique value you contribute to your organization. This puts you in control of your career. The proven way to do this is by building and nurturing your personal brand. Once you have built a strong brand, there are no limits to what you can do and where you can take your career.

Ken will customize a personal branding program to your needs. But most often, The programs can include (4) 1-hour session each month with unlimited e-mail, instant messaging and telephone discussions between meetings. Clients set the pace as we move through this three-step process. He will create a specially designed program to meet your specific goals.

Corporate & Organizational Branding

Ken is about maximizing human potential, and has developed one-of-a-kind offerings to help today’s organizations harness the value of their employees to ensure competitive advantage and drive business results. He helps executives build their brands. He motivates employees to deliver on your brand promise in a way that is authentic to them. He will make your sales executives more effective by helping them leverage their strengths. And he can help build corporate branding and marketing strategies to help you meet your brand-building and revenue generation goals.

Personal Branding for Leaders

Leaders are the core of any organization. They are forward-thinking companies’ most valuable assets. Their innate abilities and strengths are uniquely aligned with the needs of the new world of work.

Comprehensive Reputation Management Programs for Corporations, Organizations and Teams

Inspire, Engage and Activate Your Employees by Enhancing Their Self-awareness and Motivation
Executive Branding

Make Your Mark on Your Organization or Company
Personal Branding for Organizations

Motivate Your Workforce to Deliver at Peak Performance
Personal Branding for Sales Executives

Increase Your Sales Team's Self-Motivation and Effectiveness

Testimonials

“I have started utilizing the tools and techniques you showed us and I am amazed at how quickly this stuff works. I was impressed with the way you incorporated The Real World of business into your coaching techniques”

Steve Lawrence, Chubb Licensing Services LLC

“The Leadership session conducted with the management and supervisory team provided thought-provoking material on how we can more effectively coach our departmental employees. I wholeheartedly endorse Ken’s methodology”

Steve Trumble, President American Consumer Credit Counseling, Inc.

“Ken’s interactive approach to delivering information is different than other seminar I have attended. I thought about his message for days following the seminar and had a strong desire to share this experience with others”

Jennifer Jones, Freedom First Credit Union

“Your branding techniques are unorthodox, yet very simple. I have tripled my salary in 12 month using just two of your techniques. I will scream your name to the world”.

Dwight Thompson, Team Leader—US Equity Mortgage

As our keynote speaker for our Annual Fundraising Gala, your passion and words impacted our organization in ways I could never express. It is evident that your purpose is to touch and positively impact every life you encounter. Your part in this effort was significant. After an evening with you, we truly understand why you are called “America’s Most Passionate Speaker.”

Amos Quick, III, The Salvation Army, Executive Director